U.S. Market Entry for
Swiss SMEs
Feasibility Study, Site Selection, Setup and Operations Management
Structured project guidance with practical U.S. experience - from market analysis to operational independence
Limited availability - Hands-on guidance with intensive support - contact us early!
Strategically Leverage U.S. Market Opportunities
Local presence builds trust - American customers prefer to buy from U.S.-based suppliers
Strategic Opportunities
- Market Position:
From exporter to local supplier - sustainable competitive advantage - Local Presence:
American customers prefer U.S.-based suppliers - Scaling Advantages:
North American expansion from central U.S. location - Market Leadership:
Establishment while competition still hesitates
Proven & Successful
- U.S. Subsidiary:
Developed into most profitable subsidiary worldwide - Crisis-Tested:
Successful U.S. market leadership through 2008/09 financial crisis - Scaling Experience:
Built teams from 0 to 50+ employees - Cultural Bridge:
Swiss-USA dual citizen, perfect market knowledge
Your Experienced Partner for U.S. Market Entry
U.S. success requires more than good products - cultural understanding and local know-how make the difference
Phase 1
Market Entry Assessment
- Market Analysis & Feasibility Study
- Site Evaluation & Cost-Benefit Analysis
- Regulatory Requirements Mapping
- Business Case Development
- Risk Assessment & Mitigation Strategies
Phase 2
Manufacturing Setup
- Legal Entity Setup & Corporate Structure
- Facility Planning, Design & Equipment Setup
- Supply Chain Establishment & Vendor Qual.
- Quality System Implementation (ISO etc.)
- Initial Team Recruitment & Training
Phase 3
Operations Scaling
- Production Optimization & Lean Implementation
- Team Development & Leadership Training
- Customer Relationship Building & Sales Support
- Financial Controls & Reporting Systems
- Knowledge Transfer to Local Management
Structured Interim Approach
From feasibility study to profitable U.S. production
About Us
“My name is Stephan Zwahlen. In 12 years, I learned in the USA: U.S. success requires more than good products - cultural bridges and local understanding are crucial.”
My Background
12 years of U.S. market entry experience in various roles - from Product Manager to Area Sales Manager to Managing Director. Building distributor networks and leading American teams. Dual Swiss-USA citizenship enables perfect cultural bridge function.
My Experience
“I have seen Swiss companies fail in the USA - mostly because products were not adapted for the American market. Successful U.S. expansion requires a structured approach.”
My Approach
Project-based guidance from feasibility study to operational independence. Hands-on implementation combined with knowledge transfer for sustainable local leadership.
“I help Swiss SMEs successfully and sustainably enter the American market - with structured guidance and cultural competence.”
Start Your U.S. Expansion
with Proven Expertise
While your competition still hesitates, secure your competitive advantage in the U.S. market. With 12 years of proven U.S. market entry experience and limited availability.
Free Initial Consultation
Let us understand your U.S. expansion goals
Initial assessment of feasibility, effort and timeline
Exclusively for Swiss SMEs